Marbach supports its customers in producing packaging that stands out at the point of sale. One popular method for visually enhancing and refining packaging is embossing. This can be used to highlight individual elements in particular.
To help its customers find the right embossing application, the company has now published a new whitepaper on its Experience Hub. Tina Dost, Marketing Manager at Marbach, says: "In our white paper, we look in detail at what exactly embossing is, the different embossing processes that are available when processing paperboard, and what our customers should look out for when choosing embossing designs and embossing plate materials. On this basis, we explain how packaging can be made even more attractive with the help of embossing. And thus become an eye catcher at the point of sale."
More information about embossing and the free white paper can be found on the Marbach Experience Hub: https://experience.marbach.com/en/blog-detail/strong-selling-paperboard-packaging-at-the-point-of-sale
Marbach provides solutions to ensure top performance for its customers. In order to make packaging more attractive and to visually highlight individual elements of packing, the embellishment process of embossing is often used. As an eye-catcher, it increases the impact of a package at the point of sale. This then has a sales-promoting effect for the packaged product. If the embossing process is not integrated into the die-cutting process but is carried out separately, this is known as embossing and die-cutting in two passes. This is more time-consuming than an embossing process integrated into the die-cutting process. But here, too, set-up times can be minimized.
The portfolio of Marbach Die Supplies (MDS) includes machines, equipment and materials for diemaking. In particular, MDS has expanded its range of manual devices in recent months. Among the most popular of these is the mcut|multi multifunctional cutting tool. It cuts rule materials quickly and without deformation. Plastika Mostar in Slovenia is already using mcut|multi and is very impressed.
Marbach Die Supplies, offers a comprehensive portfolio of materials and equipment for die-cutting. Marbach supplies manufacturers of packaging as well as manufacturers of cutting-dies. As of now, there are new product catalogs from Marbach Die Supplies for each of these two fields.