Since 2004 Marbach has been using a special technology to apply braille dots in the appropriate height on packaging. Marbach customers in Europe have been using the marbabraille technology successfully for many years and it has been proven thousands of times. More and more countries outside Europe are currently dealing with the topic of braille on packaging.
Application of braille on packaging is not a simple issue. Because there are different requirements for braille embossing: for the optically best result, the embossing of braille dots should be weak so that the paperboard material does not tear open. The higher the level of embossing, the greater the risk of the paperboard cover tearing open. For blind people, on the other hand, a certain minimum height of the braille dots is necessary so that they can easily feel the text with their fingers. Consequently, the application of embossed dots on packaging always represents a balancing act between attractive visual results and good readability for blind people.
Bernhard Reisser, Sales Manager at Marbach: "During the last few months our subsidiaries outside of Europe have also received an increasing number of inquiries. In South America the topic of braille is currently the focus of attention. As in 2004, when an EU regulation was issued according to which most pharmaceutical packaging was required to be provided with braille. At that time we developed our special technology marbabraille-elasto with compressive elastic embossing. With this technology, braille can be designed in such a way that it can be easily felt by blind people and yet the embossing does not leave any visible damage on the top of the packaging. This is the optimal solution for applying braille to packaging.
With the emergence of braille in other countries, braille embossing is becoming very relevant once again. Marbach has prepared for the additional demand and will offer its special braille solutions worldwide to its customers.
Marbach ist im Dezember 2020 mit seinem Experience Hub gestartet. Diese Online-Plattform für die Verpackungsindustrie enthält Videos, Animationen, digitale Broschüren sowie Whitepaper zu wichtigen branchenspezifischen Themen. Seit dem Start im Dezember haben bereits zahlreiche Interessenten für die Plattform besucht, da sie dort mit exklusiven Inhalten rund um die Verpackungsindustrie versorgt werden.
Marbach now provides on its new Experience Hub exclusive content and information for interested parties from the packaging industry. In addition to videos, animations and digital brochures, visitors of this page can also download white papers on important industry-specific topics and make direct appointments with a Marbach contact person. Marbach specialists will answer questions via email, chat or phone.
Once again this year Marbach will follow in a long-established tradition: Marbach will make Christmas donations to two aid projects under the motto “donations instead of presents”. When selecting the recipients of the donations, it has been important to the Marbach Management to split the money between internationally well-known and regionally respected institutions. This year, Marbach has donated 7,000 Euro to "Help - Hilfe zur Selbsthilfe e.V." and an additional donation of 3,000 Euro to the "Tafeln Heilbronn" (a food distribution charity). Due to the current pandemic situation, however, the handover of the donations was different than usual this year. One of the donations was handed over online, the other with face masks and at a distance.
In November Marbach participated in the new virtual trade show ConneXion. During the 4 weeks of the ConneXion exhibition large numbers of visitors informed themselves about news in the packaging industry. Marbach presented its latest new developments for more performance in packaging production.