The Marbach Group looks back on an eventful and successful year 2016. The globally active company with its headquarters in Heilbronn defined its new corporate design. And had an extraordinary trade-fair year.
Packaging. Performance. You.
Tina Dost, Marketing Manager at Marbach: “The year 2016 has been very exciting for us. We had our three most important trade fairs: the drupa, the FachPack and the K. All in one year. But that’s not all: we already started to reconsider our old corporate design in 2015. And decided it was a little outdated. We needed something new. Modern and more perfectly tailor-fitted to us. We analyzed our core values in many workshops. And redefined our values and corporate design. Our new Slogan “Packaging. Performance. You.” speaks for itself. Packaging: our world is the packaging industry. Performance: We want absolutely best performance for our customers. You: stands for your customers. They are our focus. And we offer them the right solution for every requirement. Not only in the high-end segment, but in every price range. That’s how we are hardwired. And that’s how we want to be seen. This project has given us a lot of dynamic.”
Marbach started the year 2016 with this dynamic. Dost continues: “The new corporate design was our central topic of the year. With it, everything changed. We were very successful with our new trade fair booth concept. At the drupa, as well as at FachPack and K. Our new corporate design was also applied to our Homepage, brochures, ads and our give-aways. Everything was very well received by our customers. Which, of course, made us especially happy.
Marbach is also delighted with the results of its participation at trade fairs. Especially the drupa exceeded all expectations. There were over 2.000 visitors at the Marbach stand during the 11 exhibition days. More than double the number than at the last drupa in 2012. Also at the FachPack and K there were increasing numbers of visitors.
At all the trade fairs, Marbach presented many innovations for improving customers' performance. The customers showed enormous interest in the latest Marbach products. And placed orders. More than 100 machines have been equipped with the digital zone levelling technology since May 2016. But also the new Marbach blanking technologies with products such as marbablanker and lightblanker have evolved into bestsellers. Moreover, refinement technologies such as pure edge and marbafoil rank among the highlights of the Marbach year.
2016 – exciting and successful
The year 2016 has not only been exciting for Marbach. But also very successful. Marbach closes the year with double-digit sales growth. The year 2017 will be a little more relaxed – at least when it comes to trade fair participation. There are several exhibitions, such as the CCE in Munich and the IADD Odyssey in Chicago. Besides that, a lot will happen at Marbach in 2017. Further sales growth is expected. International projects will be launched. And of course, Marbach has many product innovations in the pipeline, which will all help increase the customers’ performance.
Marbach Werkzeugbau is looking forward to the upcoming K fair in Düsseldorf. This will take place from 16 to 23 October 2019. Marbach will be represented with a 94 m² stand and will present its new products to the visitors of this important plastics fair.
Marbach will take part in the Night of Apprenticeship in Heilbronn on the 26th of September 2019. On this day young people will be able to experience Marbach under the motto "Pack the world. With an apprenticeship at Marbach." Potential apprentices will be able to inform themselves about apprenticeships and studies offered at Marbach and also get to know the company.
Marbach is currently working intensively on the topics of digitalization and industry 4.0. Marbach is also focusing on the digitalization of industrial processes. One step resulting from this project is changing invoicing from postal to digital. As of 01 August 2019, the majority of german Marbach customers will receive their invoices by email.
In its Marbach Die Supplies & Automation division Marbach supplies machines, equipment and materials for die-making and printshops. With the robogrip, Marbach has a rule puller in its portfolio which proves itself to be an effective helper at the die-cutting machine.