Marbach has been participating in the world's largest exhibition for the packaging industry, drupa, since 1977. At the upcoming drupa in 2 weeks, from April 20-23, Marbach will again be represented with a booth - but this time virtually. Because of the Corona pandemic, this year's exhibition will take place exclusively online. On the 4 days of the fair, however, everything will center on packaging online.
Tina Dost, Marketing Manager at Marbach: "drupa is unquestionably our exhibition highlight every time. We begin planning years before this event so that we can showcase our products and innovations to perfection. That drupa might not take place or be postponed, was unthinkable just before the cancellation in 2020. But from our standpoint, we see it now as the right decision." Because a virtual version of drupa is taking place this year it will still offer us a great opportunity to present our innovations, and that in spite of the pandemic. At virtual.drupa, visitors will be digitally linked to us as exhibitors through various areas. We can therefore, interact live and present our latest developments online."
Marbach can be found in its individual virtual showroom in the so-called "Exhibition Space". Here, our company will present its technologies and services for die-cutting packaging. For direct exchange there will be virtual meeting rooms in the "Networking Plaza". In these, up to four people can engage in intensive personal discussions. From mid-March to the end of October 2021, visitors will also be able to contact Marbach via a chat function and make appointments. The third pillar of the virtual drupa is the "Conference Area". In this area, more than 2,160 minutes of top-class programs dealing with global trends and relevant industry topics can be found. Marbach will also give a presentation on the topic Connect|M. Here we will introduce our new development CONNECT|M.
But not only Marbach's trade show presence will become more digital. The portfolio of the diemaker will also reflect a strong trend towards digitalization of tools and services. Dost continues: "Our top highlights, which we will present at the virtual drupa, are strongly focused on performance and digitalization: from the Marbach Performance Package through CONNECT|M and to the new DZL|plateXL for large-format die-cutting machines. But there's much more. Let us surprise you! We are looking forward to your virtual visit."
Marbach has added a new blanking tool to its product range. The alublanker is, as its name suggests, made of aluminum and completely CNC-milled. One of the first customers to use the alublanker is Marbach's long-standing partner MPS in Obersulm - a company of the Consumer Packaging Business of the WestRock Group. The Obersulm site produces high-quality folding cartons for the international perfume and cosmetics industry.
Marbach has published a new whitepaper for tobacco applications on its knowledge platform, the Experience Hub.
Marbach provides solutions to ensure top performance for its customers. In order to make packaging more attractive and to visually highlight individual elements of packing, the embellishment process of embossing is often used. As an eye-catcher, it increases the impact of a package at the point of sale. This then has a sales-promoting effect for the packaged product. If the embossing process is not integrated into the die-cutting process but is carried out separately, this is known as embossing and die-cutting in two passes. This is more time-consuming than an embossing process integrated into the die-cutting process. But here, too, set-up times can be minimized.
The portfolio of Marbach Die Supplies (MDS) includes machines, equipment and materials for diemaking. In particular, MDS has expanded its range of manual devices in recent months. Among the most popular of these is the mcut|multi multifunctional cutting tool. It cuts rule materials quickly and without deformation. Plastika Mostar in Slovenia is already using mcut|multi and is very impressed.