Marbach is repositioning itself for the future. The company with its more than 20 locations worldwide, has evaluated its position during a one-year-long strategy project. The results are impressive: a new sales structure, the introduction of "Production Centers of Excellence" and new industry management reorganization for the most important target markets: folding carton and corrugated board.
Marbach Managing Director Bernd Klenk: "At the end of 2019, we started our sales project under the motto "future security". From the beginning, the objective was to perfectly equip the Marbach Group for the requirements of the future. Our focus was above all to be on the optimal support of our customers."
The results of the project: a market-oriented set-up of the sales department and industry management connected to a multi-location production strategy. Previously separate German and International teams have now been merged and are under the unified leadership of the new overall sales manager Jan Brunner. Industry management has been taken over by two former sales managers: Silvio Gruber and Bernhard Reisser. Silvio Gruber is an expert for the corrugated board market, Bernhard Reisser for the folding carton market.
There is now a Production Center of Excellence for each of the most important target markets. These centers with a lot of expertise will ensure that innovations and improvements are developed and implemented more quickly and efficiently across all sites. The industry managers will look after the needs of their respective industries and act as links between the sales department and the Production Center of Excellence.
Klenk continues: "Due to this restructuring and our new multi-location orientation, we can make full use of our strength as a globally active group for our customers. We will continue to help them cope even better with the cost and competitive pressures they face every day. At the same time, we can offer our customers the security and flexibility of a globally active group of companies. Especially in crisis times such as the COVID-19 pandemic, it will be important not to rely on a single supplier who only produces in a single location. Backup will be important. And customers will have this backup with us. Because we produce in many European countries as well as on almost every continent, we can ensure that our customers will always be supplied with the tools they have ordered. Even in exceptional times."
Marbach has added a new blanking tool to its product range. The alublanker is, as its name suggests, made of aluminum and completely CNC-milled. One of the first customers to use the alublanker is Marbach's long-standing partner MPS in Obersulm - a company of the Consumer Packaging Business of the WestRock Group. The Obersulm site produces high-quality folding cartons for the international perfume and cosmetics industry.
Marbach has published a new whitepaper for tobacco applications on its knowledge platform, the Experience Hub.
Marbach provides solutions to ensure top performance for its customers. In order to make packaging more attractive and to visually highlight individual elements of packing, the embellishment process of embossing is often used. As an eye-catcher, it increases the impact of a package at the point of sale. This then has a sales-promoting effect for the packaged product. If the embossing process is not integrated into the die-cutting process but is carried out separately, this is known as embossing and die-cutting in two passes. This is more time-consuming than an embossing process integrated into the die-cutting process. But here, too, set-up times can be minimized.
The portfolio of Marbach Die Supplies (MDS) includes machines, equipment and materials for diemaking. In particular, MDS has expanded its range of manual devices in recent months. Among the most popular of these is the mcut|multi multifunctional cutting tool. It cuts rule materials quickly and without deformation. Plastika Mostar in Slovenia is already using mcut|multi and is very impressed.