Marbach is already involved in its planning for the most important international trade fair for the printing industry: drupa 2020. And now there is only 1 year left until drupa opens its doors again. The last drupa was very special for Marbach: with the number of visitors reaching record levels. No previous drupa had more visitors at the Marbach stand than in 2016.
Marketing Manager Tina Dost: "We want to continue the great success of drupa 2016 in 2020. That's why we are already in the middle of planning for the upcoming trade show. We are particularly focused on innovations. In 2016, we had many new products on our stand, which have since then developed into significant sales figures for us. Of course we want to top that. That's why our development department is eager to develop new products thus improving even more our customers’ performance."
Highlights of the last drupa have now, in the meantime, established themselves in the market: digital zone levelling DZL|plate has been sold almost 400 times since its introduction at drupa. The marbablanker and lightblanker blanking technologies have also become standards. And the pure edge technology for attractive visible edges on corrugated board packaging has sold more than 100 times since then.
Dost continues: "We are very satisfied with the sales success of the last drupa. For drupa 2020 we hope to be successful in selecting our product ideas. But we know our innovation management and our development department well, and we are confident that at next year’s drupa we will once again be able to present exciting products with high performance potential for our customers."
Marbach's participation in drupa in Düsseldorf is an essential part of planning marketing strategy. The international character of the trade fair ensures that all Marbach customers around the world will have the opportunity to get information about the latest developments of the Heilbronn-based die manufacturer in Düsseldorf.
Marbach employs 1,500 people worldwide. As an employer Marbach attaches great importance to the health of its employees. Therefore, the company decided to offer its employees attractive bicycle leasing in 2017 at its headquarter in Heilbronn. Recently the 150th bicycle has been leased from Marbach.
Marbach is known in the market for providing individual solutions. So far, manual top knives have not been part of Marbach's portfolio. However, as customer requirements for high-precision manual top knives have become more and more demanding, Marbach has intensively dealt with this topic. The result is tools manufactured in a new production process which optimally meets customer requirements for more precision.
Marbach uses numerous dieboards for its cutting-dies. Depending on the requirements of the order, suitable dieboard material is selected in coordination with the customer. For high demands on the dimensional stability and service life of a tool, the Marbach portfolio includes various dimensionally stable dieboards.
With its innovation pure edge Marbach ensures satisfaction of packaging manufacturers and brand owners. This technology stands for beautiful visible edges for corrugated board packaging and so for sales-boosting presentation of branded products at the point of sale. In addition, pure edge impresses with its durability and permanently consistent die-cutting results.