Marbach is already involved in its planning for the most important international trade fair for the printing industry: drupa 2020. And now there is only 1 year left until drupa opens its doors again. The last drupa was very special for Marbach: with the number of visitors reaching record levels. No previous drupa had more visitors at the Marbach stand than in 2016.
Marketing Manager Tina Dost: "We want to continue the great success of drupa 2016 in 2020. That's why we are already in the middle of planning for the upcoming trade show. We are particularly focused on innovations. In 2016, we had many new products on our stand, which have since then developed into significant sales figures for us. Of course we want to top that. That's why our development department is eager to develop new products thus improving even more our customers’ performance."
Highlights of the last drupa have now, in the meantime, established themselves in the market: digital zone levelling DZL|plate has been sold almost 400 times since its introduction at drupa. The marbablanker and lightblanker blanking technologies have also become standards. And the pure edge technology for attractive visible edges on corrugated board packaging has sold more than 100 times since then.
Dost continues: "We are very satisfied with the sales success of the last drupa. For drupa 2020 we hope to be successful in selecting our product ideas. But we know our innovation management and our development department well, and we are confident that at next year’s drupa we will once again be able to present exciting products with high performance potential for our customers."
Marbach's participation in drupa in Düsseldorf is an essential part of planning marketing strategy. The international character of the trade fair ensures that all Marbach customers around the world will have the opportunity to get information about the latest developments of the Heilbronn-based die manufacturer in Düsseldorf.
Marbach ist im Dezember 2020 mit seinem Experience Hub gestartet. Diese Online-Plattform für die Verpackungsindustrie enthält Videos, Animationen, digitale Broschüren sowie Whitepaper zu wichtigen branchenspezifischen Themen. Seit dem Start im Dezember haben bereits zahlreiche Interessenten für die Plattform besucht, da sie dort mit exklusiven Inhalten rund um die Verpackungsindustrie versorgt werden.
Marbach now provides on its new Experience Hub exclusive content and information for interested parties from the packaging industry. In addition to videos, animations and digital brochures, visitors of this page can also download white papers on important industry-specific topics and make direct appointments with a Marbach contact person. Marbach specialists will answer questions via email, chat or phone.
Once again this year Marbach will follow in a long-established tradition: Marbach will make Christmas donations to two aid projects under the motto “donations instead of presents”. When selecting the recipients of the donations, it has been important to the Marbach Management to split the money between internationally well-known and regionally respected institutions. This year, Marbach has donated 7,000 Euro to "Help - Hilfe zur Selbsthilfe e.V." and an additional donation of 3,000 Euro to the "Tafeln Heilbronn" (a food distribution charity). Due to the current pandemic situation, however, the handover of the donations was different than usual this year. One of the donations was handed over online, the other with face masks and at a distance.
In November Marbach participated in the new virtual trade show ConneXion. During the 4 weeks of the ConneXion exhibition large numbers of visitors informed themselves about news in the packaging industry. Marbach presented its latest new developments for more performance in packaging production.