Already in 2012, the Heilbronn-based die-maker Marbach had established a location in the USA with its subsidiary in Charlotte, North Carolina. This company has been constantly growing and has in the meantime established itself in the American market. For this reason, Jan Brunner, CEO Marbach America, was invited to the Heilbronn House of Commerce on the 8th March as an expert at the themed evening "Germany - USA: Relationship wise". This event, organized by the German Graduate School of Management & Law (GGS), the Kreissparkasse Heilbronn and the Chamber of Industry and Commerce Heilbronn-Franken, was about the economic and political situation in the USA and the relationship between the USA and Germany. But also about how this has changed - especially over the past year.
About 200 visitors came to the themed evening to attend lectures and a discussion which followed between various representatives of regional companies. Jan Brunner: "For us, the USA is the largest market in the world." The Marbach subsidiary in Charlotte now has 50 employees and a solid customer base that is constantly growing. "Our sales in the USA increased by 20% last year," explains Brunner, "for us, the successful market entry into the US six years ago was a major undertaking, but also a milestone in our expansion strategy. Good preparation has been the be-all and end-all. The most challenging task at the beginning was hiring and retaining employees. Despite the generally high turnover of employees in the USA, we at Marbach America have been able to establish a solid and reliable team over the past years and have succeeded in further expanding our operations".
The current political situation and the recurring topic of penalties have also been subject of the discussion. Brunner explains: "Since we produce directly in the USA at Marbach, we are not concerned about issues such as fines and other restrictions. Tools manufactured in the USA are sold throughout America. We also export to Mexico, Brazil and Colombia." Marbach's successful entry into the USA is regarded in Germany as a role model for other companies.
In conclusion, all the experts of the evening agreed: The United States is not an easy market but still a very attractive one. Brunner adds: "The USA is an important trading partner. For Germany, the Heilbronn region and also for Marbach. The business decision to go to America has turned out to be the right one for us. We will continue to invest in the USA and expand at our location there. Success in the USA is home-made: so it's up to each of us."
Marbach is waiting for FachPack 2018 to start. On September 25, this important meeting place for the packaging industry will open its doors. More than 40,000 visitors are expected in Nuremberg during the three days of the fair. Marbach will present its innovations at booth 612 in hall 7. Marbach has additonally a stand at the special exhibition "Packaging in Medical Technology and Pharmacy" in Hall 3A where it will present its products for pharmaceutical manufacturers.
Marbach has recently been offering a new technology, which focuses on the embossing of small print runs. With its polymar embossing plates, Marbach has been offering a quickly available, and at the same time inexpensive solution for embossing small quantities. The first customer orders have already been produced and look very promising. A new technology with enormous potential.
Marbach Werkzeugbau invested in a Gabler M98 Maxx last year. This machine has in the meantime passed its test. Three tools were test-run for a US customer – all with great success.
Marbach regularly organizes what has become known as the Marbach Cup. At this football tournament, employees of the various Marbach subsidiaries from all over the world meet at different locations to test their football skills. In addition to the sporting part, there is always a leisure activity with sightseeing, and all in a relaxed get-together atmosphere. The Marbach Cup has existed now for more than a decade and the participants always look forward to meeting their colleagues from other countries. This year The Marbach Cup took place from July 6 to 8 in Russia. The venue was at the Marbach franchise partner Raster in Obninsk.